WP 24 | The do's and don't of paid advertising with Joshua Brummel
In this episode of the Wise Practice Podcast, Whitney Owens interviews Joshua Brummel, co-founder of Therapy Flow, about the dos and don'ts of paid marketing advertising in counseling practices. Joshua shares his journey of transitioning from the corporate marketing and sales space to working with cash pay counselors, and how Therapy Flow came to be. He also explains the concept of paid advertising and its evolution from traditional newspaper ads to digital platforms. Here are the main takeaways from the podcast:
1. The Importance of Niche Selection
Joshua highlights the importance of selecting a niche when building a counseling practice. Choosing an industry or population to specialize in can help build a solid business foundation and provide expertise in that area. He says, "You know, counselors talk all about all the time, like choosing a niche or choosing an industry to build a really good business around. And we decided to go all in on counselors with Therapy Flow specifically, you know, a number of years ago, so that way we could best serve our population, become even deeper experts on what we do."
Action Step: Consider selecting a niche or industry to build your counseling practice around, as it can help build a solid business foundation and provide expertise in that area.
2. Understanding Paid Advertising
Paid advertising is a way of promoting your business to a larger audience by paying for ads on digital platforms like Google or Facebook. Joshua explains how this works: "There's a couple large platforms out there that have risen to the surface as the best place to pay for your slots. That's kind of what I'm talking about. So there are lots of ways to pay for your advertising. But for this, we're gonna focus on the ones that have shown themselves to be the most profitable or the most competent on getting your digital ads or your digital goods, so to speak, in front of users at a mass level." Typically, Google and Facebook ads are effective platforms for reaching clients for therapy practices.
Action Step: Research digital platforms like Google or Facebook and learn how paid advertising works, so you can determine if it's a viable option for your counseling practice.
3. Dos and Don'ts of Paid Advertising
When it comes to paid advertising, there are certain things you should do and others you should avoid. Joshua shares some dos and don'ts to keep in mind:
Do's:
Do define your target audience clearly.
Do use specific and relevant keywords.
Do include a clear call-to-action (CTA).
Do test and experiment with different ad formats and messaging.
Do track your results and adjust your strategy accordingly.
Don'ts:
Don't use generic or vague language in your ads.
Don't neglect your landing page or website experience.
Don't overspend or bid too high on keywords.
Don't use false or misleading claims in your ads.
Don't neglect the importance of building and maintaining your online presence beyond paid advertising.
Overall, paid advertising can be a powerful tool for counseling practices to reach a wider audience and grow their businesses. By selecting a niche, understanding how paid advertising works, and following best practices, counselors can create effective marketing strategies that help them achieve their business goals.
Links and Resources
My Therapy Flow Instagram: @therapyflow
My Therapy Flow YouTube: @therapyflow
My Therapy Flow Facebook: @therapyflow
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WP | 24 The do's and don't of paid advertising with Joshua Brummel
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Hello friends and welcome back to the Wise Practice Podcast. Looking forward to our interview today. Because I personally wanna learn on this topic, so I love bringing in experts so that I can learn how to do better in my practice. But today we have an expert who's gonna talk about the dos and the don'ts of paid marketing advertising in your practice.
So I have Joshua Brummel here with me today, and he's the co-founder of Therapy Flow. He's based outta Chicago with his wife and two-year-old son, and for the last five years, Joshua's been helping counseling practices develop modern marketing, creative value-driven sales processes, and build sustainable operations that produce six and seven figure practices.
His team has worked with over a thousand practices and has managed more than 3 million of paid advertising for counseling practices. Joshua, thanks for coming on the
show. Well, thanks for having me, Whitney. Pleasure to be here and pleasure to dive into this topic for sure.
Yeah. Well, you've got a wealth of information here.
In fact, Joshua sent me so many good topics that I couldn't pick which one, so you might end up getting multiple appearances on the show to talk about different things with our marketing. But today we're gonna jump into the dos and don't. But before we do that, can you kind of share with the audience about Therapy Flow, what it is?
Yeah. And a little bit about your origin.
Yeah, for sure. So I'm not a counselor by trade, right? My, one of my first probably, you know, big boy jobs, so to speak, was in marketing and sales, you know, before college and then after college. And then I spent time in the corporate space doing marketing, sales, and then recruitment, marketing and sales.
And so I, you know, gained a wealth of experience in the digital. Digital space for a number of years, and then I had always wanted to be an entrepreneur, so I wanted to start my own business. So I started a general marketing company and then sort of along the way got referred to some like cash pay counselors who were like all virtual.
Even before Covid happened, I picked up a business partner who had some, you know, experience in the space as well with some, you know, solo. Practices. And then it kind of evolved to the point where we're like, wow, we love working with counselors and we love working with therapy practices. Um, the transition into the space was very different than working with like realtors or e-commerce stores or, you know, recruitment marketing for large, you know, multi conglomerate corporations, fortune 100 or Fortune 500 companies, where that the experience consulting or working for, and so, you know, it was just one of those things.
You know, counselors talk all about all the time, like choosing a niche or choosing an industry to build a really good business around. And we decided to go all in on counselors with Therapy Flow specifically, you know, a number of years ago, so that way we could best serve our population, become even deeper ex experts on what we do.
And since then, you know, our skill set on paid ads, sales, consulting, and then like operations and systems have really shown through. You know, something we can provide to our practices that will move them for, there's a lot of things I know nothing about in the counseling space. Um, and that's where people like you are, are a wealth of knowledge for probably your listeners and otherwise, so.
Well,
thank you. Well, the, the relationship is mutually helpful as you have so much to give us on how do we market our practices better because man, I'm just such a proponent, and even when I think about faith-based practices specifically, like, yeah, there are Christian clients out there looking for a faith-based therapist.
So I'm passionate about helping these therapists get their practice out there because they can't fund 'em. They're not gonna be able to use 'em, you know? And, and so let's jump into this idea. When you say paid advertising, there might be somebody listening that's like, I don't, I don't really understand exactly what you mean by that.
I do pay for a website. Like Could you explain more of what you mean when you say paid
advertising? Yeah, so, you know, uh, one day advertising if you wanted to pay for is you place an ad in the newspaper, you know, it was 10, 20 years ago and then, you know, anytime you can pay for a slot. And now that's largely digital and there's a couple large platforms out there that have risen to the surface as the best place to.
Pay for your slots. Um, that's kind of what I'm talking about. So there's lots of ways to pay for your advertising. But for this, you know, for the sake of today, we're gonna focus on the ones that have shown themselves to be the most profitable or the most competent on getting your digital ads or your digital goods, so to speak, in front of users at a.
At a mass level. Um, so you know, you're driving down the highway, you know, there's a digital billboard there that could be considered a form of paid advertising. But traditionally for counselors, um, you know, there's gonna be only a couple venues that we've seen work, and that's what we'll dig into today on a paid advertising level, specifically through Facebook.
Instagram and Google. Now there are some subsets in the market like YouTube ads or TikTok to ads or otherwise. But um, you know, for sake of today, we're gonna talk a lot about Facebook and their platforms and then Google specifically.
That's great. Yeah. I've even found in my local town, I thought, oh, if I can just get on this billboard, if I can just get in this magazine, then I'll get clients.
But I've even found that that's not it, and it's all my online stuff that brings the clients into
the practice. Yeah, and essentially a good way to think about paid advertising is you're buying the organic traction that you'd have to work individually to get, so posting organically on Facebook or working really hard on your search engine optimization and Google, having the opportunity to play pay Facebook or pay Instagram to show your content or pay Google to be at the top of the page is a really rewarding opportunity.
Instead of having to work for, for months or years on end to organically develop that platform or organically develop that ranking. We'll talk about this maybe a little bit later on, but we have some suggestions on how to even transition from that for long-term sustainability because you might not have to pay for ads for the rest of your life.
If you do choose to go the ad brow. Uh, it might buy you time or it might buy you a full practice in the short term while you wait for other things to catch up or fill out.
Yes, definitely. That's the same advice I give when you're talking about Google Ads and s e F. Yep. Right. Okay, great. So what are some of the, let's jump into the do's and don'ts.
Yeah, I think, um, the, the first thing to think about is choosing your platform. So you do want to choose a platform that has proven success for other counselors. A good example of this is, you know, psychology Today is the gold standard. If you're gonna get on any listing site, maybe get on that listing site, right.
Uh, and you know, likewise, there are, there are a lot of ways to do paid advertising in our experience. Right. Google Ads or Facebook and Instagram ads are gonna be your top two selections to do paid advertising, right? So the biggest thing is to select one of those. And a really good thing to think about when you're doing this is to then look at your budget.
In our experience, typically Google ads are gonna cost more money, and we'll maybe get into how to affect that or change that or budgets later on. Uh, as Facebook ads and Instagram ads are a little bit lower barrier to. So usually if you wanna spend maybe 500, 700, a thousand dollars or more, Google Ads could be a good starting point.
And there are some other things to do or not do for Google Ads specifically. But if you have less than $500 that you want to try and spend in a single month on ads, it might be a good idea to look at Facebook and Instagram. Instead because there's, you know, a lower cost involved to get your ads to show up, and that's because of how the ad platforms work differently for how they buy, how they purchase, and some of those things.
Yes, this
is already great. I have a question. Yeah. Um, so one thing I heard a marketing guru share that I was very impacted by was when people are looking for a counselor, they're on Google. Yeah. That's when their pocketbooks are open and they're searching. When they are on social media, they're scrolling.
Right. You know, they're, they're laying on the sofa doing a bunch of nothing footballs on, you know? Yep. And, What do you kind of have to say about that? As far as like, I don't, I get nervous about putting my money for my practice into social media when people are just scrolling.
Yeah, and I love talking about this, so probably eight out of every 10 therapists who join our program, we actually start them on Facebook and Instagram ads.
And you're exactly right in terms of your knowledge of, of Google Ads are more what we would call active seekers. So it's this funnel process of how quickly does someone want a counselor, do they want the counselor? Or have they vaguely or not vaguely been looking for a therapist at all. Right? And, and who's on which platform?
Google ads are really high intent, but you have to have a lot of things line up correctly. Uh, a good example of this is your like shop or your counseling practices sort of off the beaten path. So for anyone to find you, they have to know exactly where you are. You know, look you up, find directions, show.
Facebook and Instagram ads are more like being in a high traffic tourist area where a lot of your traffic that comes into your shop or comes into your practice is because there's just so much there already that people decide to pop in. And as a result of so many people popping in, some people do buy things.
So it's a different strategy and that actually falls into, you know, sort of a subset of what are the skills, um, for the lead volume. So once the inquiry comes in from a Google ad, or when an inquiry comes in from a Facebook ad, one of the big dos is to have healthy expectations around who is reaching out to you.
And if you have the same expect. For your Facebook ads, as you do for your Google Ads, that's one of the big don'ts, right? Because they're fundamentally different. And if we know how they're different, then we can be successful on each platform and we can certainly dig into, you know, what makes both successful or how they're different here.
Yeah, I'm, I'm already a little lost on this part, so I want you to keep going. Yeah. So he having healthy expectations of who's coming to my social media ads. Tell me
more about that. Yeah. Yeah. So essentially, you know, you're gonna have a different expectation if you're out in the middle of nowhere and someone manages to find your business, you're gonna be like, oh, they probably want to buy something.
And that's Google ads, right? Versus if you have a ton of window shoppers and you have a, have a hundred window shoppers, this is Facebook ads, you're not going to expect that most of them are going to buy. So the name of the game on the one is sort of what we would call high tent or high click or, and that's for Google.
And then we can treat them accordingly. Like, ah, they probably wanna purchase tomorrow for Facebook and Instagram. It's, it's low intent, but lots of looks and we're saying, how can we get as many of these as possible so we can still get one or two people, you know, or whatever volume you want from the ads that are working.
And, and a really cool thing is, is on Facebook and Instagram ads, there are people who are looking for counseling and. The, the best thing that we have found is to keep the person in platform. So there's what's called a, a lead ad. So they aren't actually going all the way to your website or they aren't going off of Facebook, or they aren't going off of Instagram.
Um, they fill out all of their name, their information, the service they're looking for directly in the platform on Facebook and Instagram. And this is really helpful for two reasons. Number one is if you don't have a. Or your website isn't that great yet, or you don't know if it converts. That's what's needed for a really good Google ad.
So that's why we start a lot of counselors on Facebook and Instagram is because you can be successful with the ads without a full blown website that you've invested lots of time or lots of money into. Mm-hmm.
So how do you do that? Considering our confidentiality kinda laws within our field of getting clients information via social media.
Yeah, so essentially, You know, just like a form on your website most of the time is not HIPAA compliant. Mm-hmm. You're not asking for specific confidential information at that point. It's a raising of the hand requesting information or submitting a notice that they are looking for service. Same function on on a Facebook form as it is on your website form.
There are ways to bring in HIPAA compli. On this, and that would be one of the big dos that we see both on Google ads and on Facebook ads, is the mishandling of personal mental health information or just personal health information once the lead has been submitted. And so this is where unfortunately, a lot of counselors, they will store.
In, um, on HIPAA compliant Excel spreadsheets, or they will not store their files correctly of people submitting their information. They will not use a HIPAA compliant software or like C R m is what it's called, um, to store all of this and manage that. And so definitely do your research if you're gonna generate a lot of inquiries or leads from this on how to make it HIPAA compliant.
Great.
Very helpful. Yeah. All right. Continue more and there are more dues on the list.
For sure. Okay, so you do spend enough money. Uh, and what I mean by that is, uh, we see a lot of counselors dip their, dip their toe, so to speak, in, into the pool of paid ads, and they'll spend $20. Or they'll even spend a hundred dollars.
Uh, and most of the time, unless you have a cyclical budget, uh, that you're willing to spend on it, it might, this particular marketing strategy probably isn't the best option for you, because most of the time your first ad doesn't work. Uh, you don't know what you're doing. The, the, the company you hired might not have experience with it before.
Like there's a lot of reasons why it may or may not work, um, or it might not work right away. And that's probably the better way to put it, is it's not gonna work that first day or that first week, sometimes that first month when you try it. And so only spending $20, they're only spending a hundred. Isn't a reasonable expectation for this type of marketing and it sets you up for failure.
So we talked to a counselor, oh, with, you know, my, I tried Facebook ads and they didn't work. Well, how much did you spend? Well, I spent $30 or I spent, and it was like, okay, well that wasn't unfortunately enough to actually get the benefit. So that's where spending three to $500 for a month or two at minimum is typically the expectation we set for someone trying.
To try this out as a marketing strategy. So it's not for everyone because it's not the, the low cost, um, sort of bootstrap way to, to fill your practice if you're just starting out.
Yes, definitely. And, and do you have any, um, dos or don'ts about just the kinds of things or the kinds of posts, I guess I should say, that people are putting their money
into?
Yeah, that's a great question. So that's where Google ads and Facebook ads are also a little bit different. Most Google ads are gonna be like very short. And click based. Mm-hmm. And these can be really powerful. One of the best things we've found to do when you're writing your Google ads is to Google the key words that you want to show up for and see what other ads are working.
Click and then see what's in the area. And you can do that in a couple different ways, but you can just pull up the ads themselves by doing the Googling yourself and see what sticks out too. And just like eyeball it. Is that a good ad? Are they close? Usually a name and your license appearing in the ad is really helpful in Google.
So like your, you know, Whitney Owens, and then your license type showing up in the Google ad with the types of specialties, because then it's familiar, it's real. It's not just your vague, you know, sunrise counseling L L C, and someone's like, okay, I don't, I don't know what, I don't know what they do or whatever.
And there's some ways to pair that in Facebook specifically, or Facebook and Instagram that's gonna be image or video based. And the really cool thing that we have found is a really nice clean headshot. As your image performs really well as an ad of just the image of the counselor you're trying to fill.
So if you're a group practice, it's, you know, an image or two of some of your team members. If you're a solo practice, it's just gonna be a view. Either that or like what we'd call a pattern interrupt ad, so like a, a bright red ad or, or bright blue picture or something. And it just says something like, we offer counseling services or we offer EMDR for trauma, or we.
Fill in the blank on what you offer for your ideal client or your niche, because it, it's an ad. So if you, if you try and make it not look like an ad, uh, it performs worse in Facebook and Instagram. So those are some big dues of just like easy layups. And those are to this day where we start with all of our counselors on, on building successful ads.
It's not complicated. It's not complex. It's, it's your picture. And it works really well most of the time. Mm-hmm.
That's great. I mean, one of the flaws I see that I'm thinking it's probably on your list somewhere is, is people make something on social media, but there's no call to action. There's no next step.
And so then people waste their time and energy because someone looks at it and they're like, well, what am I supposed to do now? Yeah.
A hundred percent. And I think that's where, whether that's in the sales process, so once they're actually on the console or in the ad or in your content itself, you have to really clarify and tell the person what the next step is.
So to kind of go off of that, my biggest do for a ads process, uh, and this is a hard lesson to like figure out on a marketing level, but it's, you're asking the person to only do the very next. Let me explain what I mean by that. If they see an ad in Instagram, you don't want them to buy a session with you off of that ad.
Eventually you do, but what you really want them to do is hit that button that says, learn more. That's the entire intention of the ad. So the ad needs to be written and formatted in a way just to get them to hit learn more, and then the stuff on the Learn More page just needs to be enough to get them to give them their name, their number, and their email to request more.
Right? And then your communication with them over text or email or phone call is to either get them on a consult or depending on how you format it, book them for a full session. So at each stage you need to gear it not to do something for a much later stage, like sell the whole session. And we see that a lot of someone trying to sort of sell every part of their practice, every part of their expertise in the ad, when in reality D, you just want them to hit learn.
And go deeper into your process. Mm-hmm.
Definitely. All right. Well, I'm, you see me typing over here, I'm getting all the, all the tips. Um, what else? Do you have anything else there for us?
Yeah. Uh, you know, when I, I'll say this in two fronts. When I launched my very first Facebook ad, not, not in the counseling space at all, it was a total flop.
I, I had some lessons to learn. I spent some money and it did not, Did not work the way that I wanted it to. Uh, and then when I was hired for my very first counselor, it was actually like a cash pay solo practice, um, Christian counselor. And I gained a lot of experience and it also was just a total flop.
Like the counselor trusted me. It was a friend, thankfully. So, you know, there was some like relational bandwidth there, but it, it didn't, it didn't go the way that I wanted or needed it to. Took a couple tries for us to actually dial it in. Now, I'd say for, for most of the counselors we work with now, we have enough experience that that rarely happen.
But I just wanna say with marketing in general, but especially paid ads, it, it can be a very arduous or unfamiliar process to like hop into this platform and figure it out. Right. And like, and do it all. So. So there's a couple things that might make that easier for you. Number one, emotionally. It's okay if it doesn't work the first time.
Try again, figure it out. You learn, learn the lessons, and kind of, kind of, kind of work through that, because that's how I started with this process, you know, many years ago as well. And then number two is you don't have to do it alone. Um, there, there are a lot of great resources out there that are counseling specific, whether that's, that's some of ours or other people in the industry that have some great content on how to make these things successful or.
You know, someone to, to run these for you. And I know Whitney, you, you just spoke about that, you know, before we happened on this call, that you had a really great experience of hiring someone to do your Google ads and, and it was profitable for you from that standpoint.
Definitely. Yeah. And so just to attest to that, um, I actually have a marketing director that works at my practice, which is kind of posh, I guess I would say.
Like I'm very fortunate to have her. So she's part-time and she was in the marketing world outside of counseling before I hired her for 20 years and did some healthcare stuff. So she had experience with Google ads, so she was running them. Um, and then we hired a company and when they got on there and saw what she had done, they were like, well, first of all, You've done better than any of the other practices We see.
Do Google ads without help, but we can do better. You know? And, and, and they did. And they taught her a lot of things about Google ads. Um, so yeah, it was definitely game changer to hire someone else to run the ads. But also I'm always big on tracking, like track what works, right? Because you're gonna be wasting your time and energy if you don't, and your.
And so it was great to have this other company get on with me and go, okay, here's what we're seeing. Here's what we're tracking, here's what worked, or we're gonna change. Like one big thing was just changing, um, the financial amount within the Google ads of who's getting that part. And so getting those, um, views.
So anyway, it, it helps to have someone who's experienced that knows what they're doing to manage
it. Definitely, and that's one of the, the ones that I wanted to kind of dig into is how do you know if they're working right? Mm-hmm. Like dos the dos and don't, they aren't working and it's not this or they are working and it is this, and tracking like do track you.
You need to understand how many people are coming from them and you need a way to track to those ads specifically. Um, things like CRMs and spreadsheets, um, and an. Google Analytics or Facebook analytics and, and spending the time, even if you're not a very data-driven process, which I would say I'm normally not, I have to push myself to push into those numbers sometimes.
Um, but it's really, that is a skill needed. If you're going to use this type of marketing and it's really, it is really helpful in the grand scheme of things. And then the other thing is you, is you know, they're working. If after you've launched the ads within two to six weeks, they're producing some kind of inquiries and potentially.
Converting, uh, we, we talked to a lot of people where they were like, oh, I've been working with a provider for, for three months or six months, and they just say it's gonna take a little bit more time. In our experience after launching thousands of campaigns, the, um, not to say that you don't need to learn some things or try some things or grow through some things.
But if the campaign's gonna work, it's gonna work in the first two to six weeks. Um, so you don't need three months to see if paid ads work, or you don't need 12 months to see if paid ads work. Um, you need two to six weeks. And if they aren't converting any inquiries, if you aren't seeing anything from it, you have to do something different.
Or maybe you stopped doing it entirely. Mm-hmm.
Yeah. So if somebody's listening right now and they're thinking, oh, I wanna. Sell my book, or I wanna fill my caseload or, yeah. You know, this program I have, would you say, go for it. Try Google. Try Google ads, try social media ads, see what happens. Or would you say, oh, ooh, do not do that.
Hire someone. Let them manage it for you, because that's where you're gonna get the best investment in return.
Yeah. So that's, that's the another big do of if you are going to hire someone, uh, make sure that they have recent, like within the last probably two to eight months experience running the type of campaign that you want.
So we, we talked to some people, they've even ran healthcare campaigns in the past are small, adjacent. The nuances in the counseling space are actually a lot, uh, and that can be very difficult. Or if they've never done anything for cash pay practice and they've just done insurance in the past or some of those things, those nuances in those experience types you should really look for before you hire someone.
And if the person you're looking to hire doesn't have that. I'd really pause and make sure you have the bandwidth for it to not be successful. Meaning, can you lose that money? Are you putting all your eggs in one basket? And some of those things, because I would consider for many counselors, this a slightly higher risk form of advertising, especially if you've never done it before.
Mm-hmm. So big, big asterisk, like do your due diligence on the hire or do your due. That being said, w you know, as part of the programs we offer and in just in general, I actually advocate that a lot of practice owners learn how to do this and run the ads either themselves or bring like an in-house team member to do it long term.
Once your ads are up and running and successful, they might take only one hour a week to maybe make some changes and make sure they're tracking or even less than that. So many of the practice owners, if you can kinda. The fundamental things to make your ad successful and crack the code on them, so to speak.
They can feed your practice for years to come, and sometimes it's worth doing that without spending one, two, $3,000 a month on someone else doing them for you, especially if that person has never done them in the mental health space. That would be kind of my suggestion. And then my very last thing is the big reason why you would do paid.
Is to speed, speed things up. You are paying for slots. So if you're saying, man, I would love a full caseload for my counselors, and I'll share a story. We have a group practice out of, um, out of Utah, and in 18 months they went from zero to 23 clinicians. And you know, they're a multimillion dollar practice now, and the way that they did that is they leveraged paid ads throughout that entire process and while they worked on their search engine optimization and their community outreach, now that things have leveled out, they probably only get about 20 to 30% of their clients from paid.
Uh, but before they were probably getting 60 to 80% of their clients from paid ads as they were growing, and they'd fill out each one of their new counselors that they hired by spending a lot of money on their paid ads. So they used it to speed up their process, and it was one of the best investments they ever made into their practice.
Right. Um, so that's a situation where, you know, you have a lot of ground. We have another practice owner out of Nebraska. She just came off of maternity leave, right? And she had, uh, she didn't have any, anyone in her caseload anymore because she'd been gone for a long time. She's like, man, how do I fill this up quickly?
I don't wanna wait six months or 12 months to kind of organically regain the momentum that I, and I had done it in a previous way. We helped her launch the, the Facebook and Instagram ads, and in two weeks she had a full caseload and then she kept them on. And, um, over the next three months, uh, this was only October of this past year.
Over the next three months, she stayed totally full at about 20 sessions, 25 sessions a week. And then she actually took the leap at the turn of this year to hire her first clinicians Yes. And go into group practice because it gave her so much confidence that she could actually like run a larger. So those are some like really positive stories of, of people using paid ads to their advantage.
And if you want speed on your side and you're willing to either put in some time and effort to learn or risk a little bit of cash, it can be a great fit for you.
Love it. That's a great, I love those stories, so I appreciate you sharing those. Yeah. Um, so let's talk for a minute about your flagship program that you have.
Yeah, for sure. So essentially we have what we call our therapy flows flagship program, and it's what we call a done with You program. It allows us and our entire team, myself, my partner, and the coaches in our program to build things alongside of you. We're primarily looking at marketing, especially paid advertising.
So we teach, we don't just teach you how to do the ads. We initially build them live with you, and then we make changes with you. Three to four month timeframe until they're successful and running and you understand all the ins and outs and can go and run and do them on your own. Same with your sales process, and same with your operations.
It's really great for solo practices, whether you're cash or insurance. And then it's also really helpful for smaller group practices under maybe six or seven providers. Anything past that. There's probably other things available for you, for your, your growth or your process. But the, the marketing side of things, especially paid ads, will work great for everyone.
And then the sales processes that we teach, you know, will work really well for our cash pay practices that are trying. Get a certain rate or implement an office staff for the first time and over overcome some of those hurdles. So that's where we just kind of rubber meets the road. Our team helps you in whatever capacity we can to make sure in that flagship program you have the support you need to have successful marketing and, and not have to do things like paid advertising all on your.
Yeah. Well, well, kind of what I hear that I love is that, that you educate, you teach and you empower people. Yeah. To, to, and even you've said several times, like, then you can go do it yourself. Like you're not in the business to be like, I need you forever to be paying me, for me to do a service for you.
Like, and that's as therapists, we appreciate that because Yeah. When our clients come in the door, our goal is to get 'em out the door. Right. It's,
it's, it's the one business in the world that you don't wanna keep 'em as a client. Right. That's right because
if they get out the door, they've met their goals and I'm so excited for that.
And so that's kind of what I'm hearing you say too, is you wanna teach and empower people to do this, and that way you can use your energy on the next group of people that need it. And then therapists are out there doing good marketing.
Yep. A hundred percent. And, and to that point, we only work with about 15 new counselors on a monthly basis in that, in that process or in that program.
And that's so that way you get an extreme amount of FaceTime. One-on-one time, you know, group time in this process, uh, until it's, it's up and running and working. So we're, we're definitely in that pocket of just trying to provide whatever's needed to move the practice forward.
Yes. Oh, so great. Well, um, thank you.
You've given us so much good information. I've got, I've got it all here on my document that I started. Yeah. And, um, if you could tell people if they wanna get in touch with you, wanna work with Therapy Flow, what's the best thing for them to.
Yeah, I'd say two things. Our website's, my therapy flow.com, uh, and that's gonna have any of the resources you need to contact us or even check out some of our, probably other free content on paid ads.
And then in that, you'll be able to find a link to our Facebook group. We, we go live a couple times a week. We do live q and as. We have a, a paid ads q and a thread. So like you can post a screenshot if your ads aren't performing or you. About providers or you know, any, any number of things if you're looking for additional resources on that.
But, and you can access all of that through our website. You can just google my name or the therapy flow name and I'm sure it will come up as well. Awesome.
Well, Joshua, thank you again for taking the time to be on this show. It's been super helpful and I look forward to talking with you more in the future.
My pleasure. Thanks so much for having me.
Show notes and podcast production by James Marland
