WP 47 | The Dos and Don'ts of Talking about Cash with Clients with Mor Goldberger
In this enriching episode of the "Wise Practice Podcast", host Whitney Owens engages in a profound conversation with Mor Goldberger, an associate MFT working towards her license and an MBA graduate based in Berkeley, California. As a new mom and a budding therapist, Mor shares her insights and experiences, making this episode a treasure trove of knowledge for therapists navigating the intricacies of discussing finances with clients.
Setting Clear Financial Boundaries
Mor emphasizes the importance of therapists establishing clear financial boundaries before engaging with clients. She suggests having a well-defined position on aspects such as sliding scales and session costs, documented preferably on paper. This preparation not only instills confidence in therapists but also prevents them from getting caught in uncomfortable situations where they might feel compelled to offer discounts impulsively. Mor shares, "It's really important to have a clear ideally... down on paper, a couple of bullets on what they are and aren't willing to accept."
Navigating the Tricky Terrain of Money Conversations
The episode delves deep into the nuances of money conversations, with Mor offering invaluable advice on maintaining a steady pace and confidence during such discussions. She highlights the significance of not over-explaining the rationale behind the fees, as it might signal a lack of confidence. Mor advises, "They don't need to know that and it actually signals that you're not confident about your rate."
Bridging the Gap between Compassion and Financial Stability
Mor and Whitney discuss the delicate balance therapists need to maintain between being compassionate and sustaining a financially stable practice. They touch upon the societal expectations that sometimes undervalue the financial needs of therapists. Drawing parallels with other professions, they encourage therapists to embrace the financial aspects of their practice without guilt.
Tips for a Smooth Transition to a Cash Pay Model
Transitioning from an insurance-based model to a cash pay model can be challenging. Mor introduces the audience to Mentaia, a platform that facilitates this transition by helping clients utilize their out-of-network benefits, potentially covering up to 80% of their session costs. This segment is packed with insights that can ease the transition for therapists contemplating this shift.
A Beacon of Support and Inspiration
In conclusion, this episode stands as a beacon of support and inspiration for therapists, especially those integrating faith and psychology into their practice. Whitney and Mor, through their candid conversation, bring to the fore the unspoken challenges therapists face and offer solutions that are both practical and empowering. As Whitney mentions, this episode is a "great resource for helping me grow my private practice."
5 Do’s and Don’ts for therapists on collecting cash in their private pay practice
Do Determine Your Position in Advance: Before engaging with clients, have a clear stance on your fee structure, including aspects like sliding scales and session costs. Document these details to avoid being caught off guard during financial discussions with clients.
Don’t Over-Explain Your Fees: When discussing your fees with clients, avoid going into the detailed rationale behind your pricing. Over-explaining can signal a lack of confidence in your rates. As Mor suggests, state your rate clearly and confidently without feeling the need to justify it.
Do Maintain a Steady Pace During Money Conversations: During financial discussions, maintain a calm and steady pace to convey confidence. Avoid speaking too quickly as it might signal nervousness or lack of confidence.
Don’t Rush Clients to a Decision: Allow clients the time to think about the investment they are about to make in therapy. Understand that therapy is a significant investment and it's okay for clients to take time to consider it.
Do Utilize Tools like Mentaya for Insurance Benefits: Introduce clients to platforms and tools that can help them utilize their out-of-network benefits, potentially covering a significant portion of their session costs, even if you are operating on a cash-pay model.
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WP 47 | The Dos and Don'ts of Talking about Cash with Clients with Mor Goldberger
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[00:00:00] Whitney Owens:
[00:00:05] Whitney Owens: Have you been searching for ways to tell your brand story and bring your business messaging to life? Look no further than Wildwoods Creative. It is all about passionate storytelling. They specialize in capturing the essence of your brand through stunning photography and videography. At Wildwoods Creative, the most powerful visuals are those that evoke an emotional response and leave a lasting impression.
[00:00:29] Whitney Owens: With Wildwoods Creative, Finding a way to make an impact on your audience is easy. Let them tell your unique story and bring your message to life. To learn more, head to widewoodscreative. co.
Hey, and welcome back to the last practice podcast. It's Whitney Owens here that your 1st time what what so glad that you took a 2nd to listen to the show and you're going to have a good 1 today because it's got good content. So, I'm really looking forward to sharing that with you. And if you are returning, I really appreciate that.
You listen to the show. I want to ask that you take a second and you share the show with your family, with your friends, with other private practice owners that would benefit specifically faith based practice owners. And if you have not already, I would love for you to take a minute and write a review of the podcast.
It helps me get the word out about what's going on with the show. And let's just be real. I like to go and read your reviews and they mean the world to me. This work that we do is, um, you know, I don't always hear the feedback. I don't always know what people think about the show. So I do want to take a few seconds to read a few of the reviews, cause it's a lot of fun.
And I'm giving you guys some shout outs now. Let's just be real with the iTunes. These names. I don't always know who the people are, but the reviews are awesome. So this review came in on August 6th. I've listened to six or seven episodes so far. I found them to be extremely helpful. I really appreciate how Whitney covers business, clinical work, self care and more.
From a faith based perspective, anyone who owns or is building a solo or group practice will benefit from listening to the podcast. If you're a person of faith, looking for business building tools to start or grow your practice, you're going to find the wise practice podcast, particularly helpful and refreshing.
So thank you so much for that review. And the other one I want to read here, it's, um, Whitney's podcast and coaching has been tremendously resourced. For helping me grow my private practice. She inspires confidence and offers support. Her podcast is definitely worth a listen. You will not be disappointed.
Thank you so much for those reviews means a lot. And I love the work that I get to do with faith based practice owners. And I also love podcasting. So let's bring them all together. So thank you for taking the time to do that. If you, um, Want to get in touch with me? Whitney at Whitney Owens. com. It's that easy.
So we are going to hit the episode here running because I love the content that was provided today. So this episode is number 47. It's the do's and don'ts of discussion of discussing cash in your private practice. A lot of therapists Goldberger.
And she's from entire and really does a great job addressing some of these do's and don'ts pretty much every single one. She said, I was like, yeah, that's me. Yeah, I relate to that. And I remember, especially as a solo practice owner, when I would get on the calls with clients and have to talk about money, having this exact same experience of what she's talking about.
So you were going to find something beneficial, even if you're an insurance based practice, we still have to talk about money with our clients. And then I want you to stick with it to the end of the episode, because. She offers a fantastic deal for you. If you want to explore Mentia, it is a company that helps with cash pay practices and being able to allow clients to basically get their benefits checked, um, for out of network benefits and be able to do the billing all for you, and you don't really have to do anything.
And so she's got a free. Yes, free offer at the end, but you're going to have to listen to the episode, or I guess you could just jump to the notes, but it's a great 1. so anyway, we're going to jump into episode 47. the do's and don'ts of talking about cash in your private pay practice.
[00:04:48] Whitney Owens: Well, today on the last practice podcast, I have my new friend more from entire. Thank you for coming on the show.
[00:04:56] Mor Goldberger: Of course. Happy to be
[00:04:57] Whitney Owens: here. Yeah. So why don't you share just a little bit about yourself, where you're located, and then we'll kind of jump into talking about the do's and don'ts for discussing money with our clients.
[00:05:07] Mor Goldberger: Sure. So I'm based in Berkeley, California, right by San Francisco. And I am an MFT, um, an associate MFT working towards my license. And I'm also an MBA. I got my MBA here locally at Berkeley.
[00:05:23] Whitney Owens: Wonderful. Yes. I went to San Francisco, um, before children and a wonderful time. Um, so
[00:05:31] Mor Goldberger: one of my favorite, I'm also a new, a new mom.
[00:05:33] Mor Goldberger: I have a two year old.
[00:05:35] Whitney Owens: Oh, congratulations. Yeah. So, so maybe we can do another episode about the challenges of work and being a mom. Um, but I'm excited about our topic today because lots of questions come up in regards to how do we talk to clients? So what are some of the do's and don'ts that you have for us today?
[00:05:52] Whitney Owens: I'm
[00:05:52] Mor Goldberger: talking about money. Definitely definitely. So one of my first dues is do determine your position in advance. A lot of folks get caught off guard by certain questions or they're not really sure where they're sliding scale ends and what their position is. So it's really important to have a clear ideally.
[00:06:14] Mor Goldberger: Down on paper, a couple of bullets on what they are and aren't willing to accept how many slots they're taking, maybe for, you know, sliding scale, what the average they want to charge is, um, and really coming into that conversation with real clarity because the perspective clients can pick up on that as well.
[00:06:34] Mor Goldberger: And then you don't want to create the sense for those clients that you're kind of feeling it out and deciding what you want to give, give them as an offer. Mm
[00:06:43] Whitney Owens: hmm. I think that's a great first step. I, I actually always used to struggle with offering a discount because I wanted to get them in. Um, not only for me, but just for them, like you start hearing about their struggles and you want to help them and the goodness of our hearts.
[00:06:56] Whitney Owens: And then we end up getting to a bad situation. Um, do you have any guidelines within just even within that point, people who are thinking, well, how many should I offer or should I do pro bono or another big question I get is. Um, should I have, like, a form that they fill out to get scholarships or to do sliding scale?
[00:07:14] Whitney Owens: Do you have any advice to those kinds of questions?
[00:07:17] Mor Goldberger: Yes, that's a great question. So I think what I do personally, so I, I accept sliding scale. Um, but what I do to figure out how much I can charge to whom is, um, I figure out the average, my average session cost. So if I, um, if for example, I was looking for 100 average, I'm a new therapist, not licensed yet.
[00:07:41] Mor Goldberger: If that's what I wanted. Um, and I have somebody who is I'm charging 50, but they have turned maybe they stopped therapy for some reason. So I now see that my my average is up to 150. I feel like I can take on as well as 50 for one client at that point. And I'm having that perspective call, then I will offer that to them.
[00:08:05] Mor Goldberger: I personally do not request any like proof of um, of like taxes or anything like that. I will share, I've heard some really funny and heartbreaking horror stories of therapists who think they're working with someone who is like a needs based. Um, client, and then the client mentions their boat or their vacation to France or something, and, um, it can be really frustrating, so my guidance would actually be, regardless of the person's need, um, just kind of, just kind of determining for yourself, like, and not sacrificing for yourself your quality of life, what you're looking for.
[00:08:44] Mor Goldberger: What your income needs to be for you to work the hours that you want to work, um, because that lower, lower rate client may require you to work, you know, three extra hours. So I would be, I would be really clear for yourself about what your boundaries are there.
[00:09:02] Whitney Owens: Yeah, I really love that example you gave about the average.
[00:09:05] Whitney Owens: I think that's really helpful way to think about it. Um, I used to, when I first had my private practice, I would say scholarships. So that's how, kind of how I set it to clients. I had so many scholarships that I could offer at a certain amount. Um, but I never would do more than two or three at a time and offering that.
[00:09:21] Whitney Owens: And even now as a group practice owner, and I will say strongly group practice owners should not be offering discounts on their rates because you have so many other things on your plate, but my clinicians that work at the practice, you know, they offer two or three people on their caseload can have a reduced rate depending on the need.
[00:09:38] Whitney Owens: And especially if we have multiple family members. That definitely impacts that.
[00:09:43] Mor Goldberger: And do you get, I have a question actually on that. I love that language of scholarships. Do people understand that they still have to pay something for their scholarship?
[00:09:52] Whitney Owens: for 20 off each session. Or something like that. Hmm.
[00:09:58] Whitney Owens: Yeah. Nice. A friend of mine taught that to me. It worked. I love
[00:10:02] Mor Goldberger: that. I haven't heard that one. I really like that. Yeah.
[00:10:06] Whitney Owens: All right. So what is the next, um, I guess do within money?
[00:10:10] Mor Goldberger: Yeah. So in this case, it's actually a don't it's don't over explain. Many people, even though you might have put a lot of thought into why you're charging what you're charging and you have your own rationale to yourself, don't necessarily explain that to your clients.
[00:10:25] Mor Goldberger: They don't need to know that and it actually signals that you're not confident about your rate. It signals that you're trying to justify. My rate's a hundred dollars and this is because I have, uh, no, just, this is my rate period pause. Um, and being okay with that silence, not feeling like you need to fill it with explanation.
[00:10:48] Whitney Owens: I love this. Um, cause I remember all those feelings when I would take those intake calls and I would, my rate is one 25, you know, and just like silence for a second. And I'd be like, it's okay. It's okay. Is what I tell myself. And they'd be like, okay. You know, and not question it. So you're totally spot on with that one.
[00:11:09] Mor Goldberger: I find so too. That's been my experience as well. So, another thing, um, another thing that is really important related to that, it's your speed, how quickly you speak. So, folks don't realize that actually when you're filling, nervous, you're, well, people know this from their own experience. You end up talking faster and that signals a lack of confidence as well and that maybe something's not above board in what you're saying.
[00:11:37] Mor Goldberger: So it's really good to take some breaths and slow down. When you're getting to those tricky topics that you might feel a little nervous about. So rather than saying, and my fee is 125 and um, I can meet weekly or bi weekly and um, we can be remote or I can meet in person. You're saying, you know, my fee is 125.
[00:11:58] Mor Goldberger: I'm open to meeting remotely or in person. You know, like just nice and slow.
[00:12:05] Whitney Owens: Yes. That's a great tip. I totally appreciate that one. And something I can remember even when I'm talking about other things than money.
[00:12:13] Mor Goldberger: Yes. A hundred percent, a hundred percent. Um, another don't that I like is do give clients time to think about it.
[00:12:21] Mor Goldberger: So sometimes folks want an answer right there on the spot Hmm, you know, I need to think about this, this is quite an investment for us. And. It's important that folks don't necessarily take that as a, this is not going well, um, you know, therapy is an investment. It's not cheap. And if you value the work that you're doing and you're valuing yourself, it's okay for your prospective client to need to go home, run the numbers.
[00:12:53] Mor Goldberger: Um, and it doesn't necessarily mean that that's a point where you want to drop your rate or mention that you do have scholarships if you are actually hoping to save that scholarship slot for someone else. Mm hmm.
[00:13:05] Whitney Owens: Yeah, that's a great point.
[00:13:09] Mor Goldberger: Yeah. So specifically what you might say at that point is just.
[00:13:12] Mor Goldberger: You know, completely understand this is a major decision. Um, it's an investment of your time and your money and take it. Take some time to talk it over with your family and let me know. Right. So you are indicating confidence. You're indicating signaling that you know, you're not you're not pressed for new clients that you're okay with the prospect of the fact that it may not be a fit or in everybody's budget and that doesn't really change anything.
[00:13:41] Mor Goldberger: And so that I found that for myself, that's often led to clients coming back. Now, my best, maybe my favorite tip. Do tip. This is counterintuitive, but it's been a huge. It's really surprised me how effective it's been. And that is to name and get ahead of the fact that you might not be a fit for the person, either your style or your budget, your cost.
[00:14:10] Mor Goldberger: And if you say to the clients proactively, you know, you might decide that it's not a fit for the time or for the cost. And I just want you to know that Um, if you do decide that you need something else or you have a lower budget, let me know. I'm happy to help try to like refer you to other therapists I know because that really signals a caring, a caring about them, a willingness to To support them in different ways.
[00:14:38] Mor Goldberger: And it speaks to your integrity in a certain way. And it, it, it balances the fact that you're having a money based conversation with someone who oftentimes clients are looking to feel like really cares. So it shows, it demonstrates that you care. And I've been shocked at how.
[00:15:00] Whitney Owens: Yeah. I'm curious. Do people end up deciding to see that therapist anyway, just because of the compassion of that response? Yeah. I figured
[00:15:08] Mor Goldberger: that is my experience. I've oftentimes heard people say like, Oh wow, really like, Oh, Oh my, I appreciate that so much, especially folks who might've seemed a little more distant or buttoned up about it.
[00:15:22] Mor Goldberger: Yeah. Yeah. It really can crack an exterior and really develops a certain level of rapport, um, and trust with clients. It's a really strong move and I, and I mean it. Like I, I am part of a practice that I will refer folks out, um, to other clients, uh, sorry, other therapists in my practice who might have not filled up their scholarship, um, slots.
[00:15:45] Mor Goldberger: So I, I, it's not just, you know, lip Mm hmm.
[00:15:50] Whitney Owens: Yeah. I like that. I mean, For our practice, when people call, they want to talk about money in the first two seconds of the call, you know, and we have to say, well, before we do that, let me get some information. I want to hear about you and what's bringing you in so I can match you with the best therapists.
[00:16:04] Whitney Owens: Cause it's not about all the rates, it's about the clinical work and the experience. And, and once we kind of have that conversation and build that rapport, usually they want to stick with.
[00:16:14] Mor Goldberger: Yes. Yes. I think that's such a important push because if you just open with the price, then you're making yourself a commodity where people are just comparing, okay, 100 versus 125 versus 200.
[00:16:29] Mor Goldberger: But if you give them a flavor of what it's like to work with you and show them kind of the thoughtfulness and Um, in what kind of experience they're going to have and what kind of treatment you're proposing, then I think that it becomes more compelling of a comparison. Definitely. Definitely. Do you have any other do's and don'ts?
[00:16:50] Mor Goldberger: I'm curious. You're a wealth of, uh, a wealth of information here. Well,
[00:16:55] Whitney Owens: I do enjoy talking about, uh, private pay practices. I actually started as a, so I actually kind of fell into it because I moved to Georgia and they wouldn't give me my license from Colorado and they made me go backwards and get supervision all over again.
[00:17:10] Whitney Owens: Even though I had an LPC out in Colorado in a private practice. Um, so because of that, I could not take insurance my first year here in Georgia. And I was able to build a cash pay practice. And so I was like, why would I go back? This is great. And it gives me the ability to do the treatment I want to do with no one telling me what I have to do, you know?
[00:17:27] Whitney Owens: So I did that and then. I started building a group practice at 14 therapists and we're all private pay. Um, it amazes me, but we've developed that reputation in town and it's gone well. So I do always really enjoy talking about the cash pay model. I have found it effective, but I also understand that it's not the most effective for everyone in every situation.
[00:17:48] Whitney Owens: And my situation might be a little unique for the area that I'm in. Um, so that's why I really enjoy talking about it.
[00:17:56] Mor Goldberger: I love that. Yeah. I think it's such a, we have such a tricky profession in that like we're one of the only professions where you're sort of expected to be doing your profession out of the goodness of your heart without any other financial needs of your own or your own, you know, expenses.
[00:18:13] Mor Goldberger: There's no, uh, you know, someone mentioned the other day, I thought was funny. It's like, there's no situation which like. A plumber tells you, you know, that's going to be 200 to fix and you're like, Oh, why? Like, don't you care about me? Like, um, and this idea that you can be a caring, compassionate therapist and also maybe need to raise your rates or maybe, you know, have these other financial elements as well that you have to bridge as part of your career, um, can sometimes feel like it's at odds with one another, even though it isn't at all.
[00:18:45] Whitney Owens: Yeah. Yeah. I think of it a lot like getting your hair cut. Like, my hairstyle is sometimes I'll go in and she'll be like, by the way, I moved up in my position to the done. I'm like. Well, I guess that makes sense. You've been cutting hair for longer. You're more experienced. And let me tell you, I will pay whatever I have to pay to get my hair cut.
[00:19:00] Whitney Owens: Cause this is important to me. And I don't ask for
[00:19:04] Mor Goldberger: a discount. Yes. Yes. And I think that's a great example. And you know, going back to what you were sharing about. Private pay versus insurance. I think that's another really tricky conversation to have that folks struggle with. It's money related. Um, you know, a lot of prospective clients are looking to have to pay up front less, um, or hoping that you take insurance so that they don't have to.
[00:19:32] Mor Goldberger: And so for many therapists, especially when they're starting to change from that, um, being in network to being cash pay only and private pay. Struggle to kind of explain that to clients. Um, and so that actually, you know, brings me to another point that I wanted to share with, with your, your audience, which is around, um, really the, the existence of a whole ecosystem of, of companies that now take care of insurance on behalf.
[00:20:06] Mor Goldberger: Of therapists. So, so they no longer just because a therapist doesn't take insurance doesn't mean their client can't. Um, and that's where I wanted to share with you a little bit about Mentaia and how you can use, um, Mentaia to basically navigate those conversations.
[00:20:22] Whitney Owens: Yes. Yes. Before you do that. I just want to hear about your private practice.
[00:20:26] Whitney Owens: Are you, do you have a solo practice or a group practice?
[00:20:29] Mor Goldberger: So I have a solo practice and I'm actually working as part of, because I'm not yet licensed, I'm working under the licensure of Dr. Keith Sutton, uh, who is amazing. I have loved working with him. He's so data driven and he's so, you know, all about the evidence based best practice and that's just been so wonderful to
[00:20:51] Whitney Owens: learn from him.
[00:20:53] Whitney Owens: Oh, cool. Yeah. Okay. So tell me, I also, I want to know about the history of entire kind of how you started it. And the fact that you're also a fellow therapist, I think gives you a lot of clout in your business.
[00:21:03] Mor Goldberger: Yeah. Yeah. So, so my entire, my founder, Christine Lee started, um, entire about two years ago. She, um, she grew up, we actually both grew up in a place called Palo Alto in California.
[00:21:16] Mor Goldberger: I don't know if you've heard of it, but sadly it has a lot of issues with teen suicide. And that's something that we were both exposed to early on. Um, unfortunately. And so Christine was just really passionate about, um, yeah. Increasing mental health care access to to prospective clients to people, especially folks struggling.
[00:21:38] Mor Goldberger: And then as, as she got started with the business, and I joined as well, we kept hearing more and more from therapists who were also struggling. It's not just. Not just clients, but therapist struggling to kind of maintain their quality of life and grow their business. Um, and I have firsthand experience from this as well.
[00:21:57] Mor Goldberger: And so really, a part of our mission became helping therapists grow their, their private practice and have more time for themselves, while also increasing access to mental health care. So that's where the story of menti came from.
[00:22:13] Whitney Owens: Wonderful. All right. Keep going. Tell me more.
[00:22:16] Mor Goldberger: Yeah. So basically a lot of people don't know that even if their therapist doesn't accept insurance, they may have what's called out of network benefits, which could get them reimbursed up to 80 percent of their session costs.
[00:22:31] Mor Goldberger: Um, and therapists often don't know that they don't actually need to necessarily really lift a finger in order to enable their clients to get their own insurance benefits. So that's. Yeah. Okay. That's really where we come in. Um, basically. We have two things. We have a calculator that allows therapists or clients directly to see how much they're eligible for being reimbursed for, for session.
[00:22:54] Mor Goldberger: And that's something that therapists can either put in their website, their own website, or they can just enter the information themselves on a prospective client call, um, or they can email it. So we have that calculator that enables you on a call. When you're talking to someone who's interested, um, in therapy, and you get to the part where you're like, And I'm 200 an hour, and I don't accept insurance, and they might have been feeling really good, but now they've got sticker shock, they're not sure.
[00:23:24] Mor Goldberger: That's where you as a therapist using Mentai can say, But I do work with this, um, company called Mentia and they can actually get you out of network benefits. They can get you reimbursed up to 80%. If you have your insurance card, I can stick that information in here and let you know if you have those benefits.
[00:23:43] Mor Goldberger: Great.
[00:23:44] Whitney Owens: And how fast can they figure that out? Like immediately?
[00:23:47] Mor Goldberger: Literally 30
[00:23:48] Whitney Owens: seconds. Ah, and is it with every insurance or just
[00:23:52] Mor Goldberger: certain companies? That's a great question. So, um, it is with every we, we offer every insurance that is PPO. We don't offer, for example, Kaiser or some of these insurance companies that don't actually have out of network benefits, but if they have out of network benefits, we are able to pull that up.
[00:24:13] Whitney Owens: All right. Okay. And so let's say I'm on the phone with this potential client. I see that they're going to get three in burst. They want to schedule. How do they go about billing their insurance?
[00:24:23] Mor Goldberger: Great question. So we also offer this tool that is like an automatic, um, claim submission tool. So you, for example, if you're my therapist and you meet with me on Mondays at 10, you might set that into the calendars recurring.
[00:24:39] Mor Goldberger: And then I will just shoot you a text. Um, where it's like, did you meet with more today? You can respond, yes, and it submits the claim on your behalf. It only takes an initial setup where you put in the same information you would have on a super bill. So, like, diagnosis code, CPT code, name, um, and then it just uses that same information to file the claims.
[00:25:02] Mor Goldberger: And then if there's any issues with the claims or the insurance company requests for more information, we take care of that and we follow up and resubmit, um, so that the therapists and clients don't have to deal with it.
[00:25:15] Whitney Owens: So the only thing the therapist is doing is just confirming they actually saw the person through a text message.
[00:25:21] Mor Goldberger: Yes, or if they prefer they can do it on online. Some folks don't like to use text message confirmation, but that's basically to protect the therapist and us from insurance fraud. So we need some sort of signal that yes, in fact, this session did occur, but beyond that, we really take care of everything.
[00:25:38] Whitney Owens: So does it link to some kind of EHR to be able to get the diagnostic codes and stuff?
[00:25:45] Mor Goldberger: So you do have to put in the diagnostic code the first time, but then it just repeats, auto populates. So just the only time as a therapist you're doing anything is that very first time you set up, okay, here's my client, here's their name, here's their diagnosis code, and then it just will auto populate, um, every time after that.
[00:26:05] Whitney Owens: Nice. Well, it seems like a good resource for people. How long has the company been around?
[00:26:10] Mor Goldberger: We've been around for, um, two years now. We've been around for two years, but we've really started to see a lot of really strong growth in the last few months that we've kind of, um, benefited from a ton of word of mouth and, um, therapists in the space who are really well connected, who have shared our products.
[00:26:29] Mor Goldberger: So we've been really excited to see the value that therapists are. Are getting from us. And the reason I share this as well is because it's been a really helpful in money conversations for therapists. So when they get to that point of saying, you know, I don't accept insurance, they're able to say, um, you know, but I can refer you to this service that I'm registered with, that will take care of this for you.
[00:26:51] Mor Goldberger: And you can expect to pay as little as 60 a session, even though I'm charging and getting my full 200 rate. Okay. Um, 200
[00:26:59] Whitney Owens: per session right up front. Nice. Wonderful. Yeah. Somebody is listening today and they want to try out Mentia. What would you say to them?
[00:27:09] Mor Goldberger: Yes, I would say, um, we're offering to listeners of this podcast, a free, um, one month trial with the promo code wise.
[00:27:18] Mor Goldberger: And um, there's really no obligation. You can check out the calculator, play around with it. We have a really high retention rate of something like 90%. Most folks who start using us and check us out, find us to be a really compelling tool that helps them not only get more clients, but also retain the clients that they have, who, um, maybe, uh, you know, feel anxious about the financial burden of investing in therapy and are now seeing just they're out of network benefits, just roll into their bank accounts.
[00:27:49] Mor Goldberger: So, um, I would really encourage you to try us out. And, um, and yeah, that's about it. Well, this has
[00:27:56] Whitney Owens: been fabulous and that's such a great offer for the audience. So remember that's one month free with the calculator using the promo code wise. More. Thank you so much for coming on the wise practice
[00:28:06] Mor Goldberger: podcast.
[00:28:07] Mor Goldberger: Thank you so much for having me. It's been a pleasure.
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