Ep. 50 | Adding Additional Streams of Income - Live Consulting with Lindsey Pace
Hey there, wonderful readers! We all dream of having a little extra cash in our pockets, don't we? Today, let's dive into the exciting world of adding more streams of income. It's like having multiple baskets of golden eggs! 🌟
The Magic of Profitability:
When we talk about earning more, it's not just about filling our piggy banks. It's about doing more good in the world. Lindsey, a passionate social worker, believes that profitability allows her to help more people and take care of her loved ones. It's not about being rich; it's about having the means to make a difference.
Why Consider Multiple Income Streams?
Imagine you have a beautiful garden. If you only plant one type of flower and it doesn't bloom, your garden looks empty. But if you plant various flowers, there's always something blooming! Similarly, having multiple income sources means if one doesn't work out, others can keep you going.
Questions for Adding More Income Streams:
"To start off, could you share your primary goals for your therapy practice? What's your vision for the future?"
"Are you currently leveraging any platforms or methods to share your therapy journey and connect with potential clients?"
"In terms of expanding your practice, are you looking for methods that align with your passion and personal interests, or are you open to exploring diverse avenues?"
"Have you considered collaborating with local community centers or religious institutions to offer workshops or group therapy sessions?"
"Do you have a social media presence? If so, what kind of audience do you believe you attract the most?"
"Are you open to offering online group sessions or workshops that can cater to a wider audience, not just limited to your locality?"
"When are you planning to launch any new services or offerings? Do you have a timeline in mind?"
"Have you received any feedback or sign-ups for your upcoming services or workshops?"
"How do most of your clients discover your services? Is it through word of mouth, social media, or other channels?"
"Given the digital age, how do you feel about using social media to promote your therapy practice? Do you have any reservations?"
Conclusion:
Adding more income streams might sound challenging, but with passion and persistence, it's achievable. Remember, it's not just about money; it's about creating a better future for yourself and others. So, dream big, take that leap, and watch your garden of opportunities bloom! 🌸
Sponsor Links
Alma - Your private practice support system
Wildwood Creative - Let them tell your unique story and bring it to life today
Resources and Links
@evercarecounseling on instagram
@lindseypace on instragram
Evercare Counseling - Evercare Counseling exists to alleviate the suffering of the mind, body, and spirit that results from stress, anxiety, OCD, and depression. We are passionate about helping you move from a life of fear and doubt towards a life that is full and flourishing. We offer in person therapy in Clemmons, North Carolina and serve clients virtually throughout North Carolina, Virginia, and Florida.
Check the podcasts on the PsychCraft Network: PsychCraftnetwork.com
Podcast Production and Show Notes by Course Creation Studio
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WP 50 | Adding Additional Streams of Income - Live Consulting with Lindsey Pace
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[00:00:00] Whitney Owens: Going in network with insurance can be tough, such as benefits checks, catering to the insurance company needs of your clients, late payments, or sometimes making less than you deserve. Filling the paperwork out correctly can be time consuming and tedious. And even after you're done, it can take months to get credentialed and start seeing clients.
[00:00:22] Whitney Owens: That's why Alma makes it easy and financially rewarding to accept insurance. When you join their insurance program, you get credentialed within 45 days and access enhanced. Reimbursement rates with major payers. They handle all the paperwork from eligibility checks to claim submissions and guaranteed payment within two weeks of each appointment.
[00:00:45] Whitney Owens: Once you've joined Alma's program, you can see clients in your state of licensure, regardless of where you're working from. I find this particularly amazing when I'm traveling with my family to conferences or to Disney world. Learn more about building a thriving private practice with Alma at helloalma.
[00:01:03] Whitney Owens: com. You can go to the show notes and grab a special link that you can tell them that you heard about this on the podcast. So that's hello. A. L. M. A. dot com. Hello, friends, thanks for hanging out with me today on the podcast. It is so interesting to podcast because you have to record things in advance right now. I'm recording multiples in advance because the summit is quickly approaching and I need to be ahead in case I need some time for recovery after the summit.
[00:01:57] Whitney Owens: And so it's interesting because this podcast will be coming out right after the summit and I know it's going to be an amazing experience, but it's so funny to just like, think about you're listening to something I'm recording before an event and it's going to be happening during. It's an odd thing. So as I was thinking about this introduction and what I kind of wanted to share with you before we get into the podcast is about the wives practice community.
[00:02:23] Whitney Owens: And so this community is faith based practice owners, growing, connecting with one another. There are a lot of consultants out there and a lot of businesses and everyone kind of has the own, their own way of doing things, which I love. Like we have all these different opportunities to learn from different consultants on different ways they do things.
[00:02:43] Whitney Owens: And I also just wanted to kind of share with you how last practice functions and what is unique about it. The most important thing to me, when I think about the wise practice community is connection that I want faith based practice owners to have a place where they can be free to talk about the things going on in their practice in their faith and being able to connect with 1 another because we.
[00:03:05] Whitney Owens: There's a lot of other great therapists out there, of course, and a lot of great places for connection. But it's not always a place where we feel like we can talk about our faith really freely. And so when I think about the business and I think about what wise practice. In my mind, what I want it to be, and it is becoming is a place for that connection on a very regular basis.
[00:03:25] Whitney Owens: So, we have a membership community that you're going to hear about throughout the month of October. I'm doing some live consulting with wise practice community members, and it is a membership community that you can be a part of that. We meet every week on zoom to learn about growing our practice to encourage 1, another to ask questions and to work together.
[00:03:46] Whitney Owens: And then there's a lot of other outlets outside of just those weekly meetings, and I'll continue to share about those throughout the month of October, where you can be in a small group of other therapists in your same phase of practice. There's courses that you can take on your own paperwork for your practice places to ask questions.
[00:04:01] Whitney Owens: Lots of just different outlets for connection and growth. But I also want the summit to be when we come together once a year as a community, right? We see each other throughout the year. Virtually. We're helping 1 another with our businesses. And then once a year, we all make this effort to be together because there's something so special about presence.
[00:04:23] Whitney Owens: Right? I also think. That God wants to speak to us in lots of ways. And even as I'm preparing for this current summit, I can see how he has prepared it for the time that it's in right now because of what he's doing in my life and in the lives of other practice owners. So once a year, the community will come together and grow.
[00:04:43] Whitney Owens: I mean, we will grow together spiritually in our business personally, and just have fun because let's just be real Christian counselors. We need to have a lot more fun, right? So we are having another summit. In 2024, so I want to make sure that you will get the 1st access. Because what has happened is people will reach out after early bird specials are over and ask for discounts and I just can't offer those.
[00:05:08] Whitney Owens: So I want to make sure that, you know, all the information in advance. If you are not on my email list, please, please jump on the email list. If you go to my website, Whitney Owens dot com, you will find an option 4 ways to connect and network with churches to market your practice. You will get a really cool PDF to help you with that.
[00:05:30] Whitney Owens: So you are getting some freebies. I do try to send freebies out on a regular basis in my email list. Um, but it's also there that you'll get all the information for joining the wise practice community for the next summit. You also get information on retreats that I'm hosting. And honestly, I send out stuff that other consultants are doing that I think is fun or freebies that they're offering or retreats they're doing because everyone is doing some really cool things in this space.
[00:05:56] Whitney Owens: So please make sure you jump on the email list. I would love for you to join me in 2024. So I'm not going to tell you all the details yet because I'm about to sign the contract and it's not official yet, but that will all be official by the time the actual 2023 summit happens where I'm going to be announcing it.
[00:06:13] Whitney Owens: So make sure that you're close to your emails. So you can get all that information and I want this to be a community that's yours. It's not about Whitney Owens having my own community. It's about you having a community that you can call your own and growing together in that. So I appreciate you being a listener of the podcast that already makes you a part of community and we're already connecting even in this very moment.
[00:06:37] Whitney Owens: And so the month of October. You're going to be meeting some of these amazing practice centers. They're doing some really cool stuff in the world, and I can guarantee that you're going to feel connection with them because they're doing stuff that you're thinking about or that you're doing, or maybe you have questions for them.
[00:06:53] Whitney Owens: I encourage you follow up with these people, get to know them. They are pretty amazing. I only hang out with amazing people and that's you. So. We will jump into this episode. Um, so I interviewed Lindsey pace and she is near and dear to my heart. We have known each other for years, um, and I've helped her with her business and she's just been an encouragement to me because I'll be honest, I'm not on the top here.
[00:07:18] Whitney Owens: I don't have it all together. And you guys grow me and challenge me in likely the same ways that I do to you. So it's a real pleasure. To be able to hang out with Lindsay today. So we're going to talk about additional streams of income as she's thinking about different avenues within her practice and where she wants to explore.
[00:07:34] Whitney Owens: And I appreciate you taking the time to listen to the show. Make sure that you share it with other people, maybe who have similar questions in their practice or other faith based practice owners looking for connection. And let's jump into the episode.
[00:07:45] Whitney Owens: Here we are on the wise practice podcast with my dear friend, Lindsey Pace, excited to have her on the show today. Let me introduce her to you. And then we're going to jump into some live consulting. After years of working in hospice, Lindsey left an agency job and started a private practice in 2021.
[00:08:07] Whitney Owens: She's a solo practice owner and provides virtual therapy for residents in Virginia, North Carolina, and Florida. After moving from Virginia to North Carolina in August of 2022, Lindsay decided to try offering in person sessions. She's now seeing clients in person at her office in Clemens, North Carolina.
[00:08:24] Whitney Owens: Her specialty area is working with adults with anxiety and OCD, as well as working with parents of anxious children and adolescents, Lindsay. Welcome to the show today. Hi, thank
[00:08:34] Lindsey Pace: you so much for having me.
[00:08:36] Whitney Owens: Yes. Wonderful. You know, the other things you did not say that we can always bond about is that your husband's also a pastor.
[00:08:44] Lindsey Pace: You're right. Yes. He is. He's a pastor here in Clemens and we could do a whole separate podcast for that. Couldn't we? Yes,
[00:08:52] Whitney Owens: we could. I remember an adolescent when my husband was a youth pastor and adolescent was like, Oh, well, your children are going to turn out great because you have a pastor and a therapist as parents.
[00:09:03] Whitney Owens: Oh gosh. So
[00:09:06] Lindsey Pace: yeah, that'd be nice.
[00:09:07] Whitney Owens: Actually, they will turn out great. Yes. All right. So, okay. So tell me a little bit kind of about your, just kind of your, your background, your life. What's your day to day like right now? You've got kids, you're seeing clients, you're seeing clients in three states. Like what's all this like for you?
[00:09:24] Lindsey Pace: Yeah. So, like I said, I have been doing virtual for a few years now. And when we moved, um, we knew that we would be here in North Carolina, you know, hopefully, and definitely, um, and I, I knew that I wanted to try an in person option. I hadn't done that yet. And so I, I started that in June. Um, I've got an office space that I subleased from another therapist.
[00:09:48] Lindsey Pace: And I started it during the summer when my kids were out of school. So it's been really hit or miss with seeing people here and trying to be flexible and available for them during the summer. And coordinating camps and all that good stuff, and now they're back in school, so I'm able to really utilize my office space and I've got 5 or 6 in person clients that I'm seeing.
[00:10:12] Lindsey Pace: And I'm looking to build that I'm doing all of my virtual sessions here in my office now, too, which is fabulous. I love being out of my house and not walking out the door and seeing all the things that need to be done. Um, and outside of my work here as a therapist, of course, I'm really involved with our church, um, and helping with the kids and leading in an adult ministry, um, and I'm really trying to get involved in the therapist community here, which in the Winston Salem area.
[00:10:45] Lindsey Pace: There just seems to be a great network of therapists and not just therapists, but also like, physical therapists, occupational therapists that are really supportive of 1 another. So it's a really nice place to be.
[00:10:59] Whitney Owens: Wonderful. Yeah. So you've kind of got your hands in a couple of different pots throughout the day as most of us entrepreneurial moms do.
[00:11:08] Whitney Owens: All right. So what would you say is your question today for consulting? Well, you know, I have several,
[00:11:16] Lindsey Pace: um, but I think the one that I would really like to focus on with you, Is looking at offering services beyond one to one therapy and then also kind of in the same vein, but maybe a little different is how to use social media to promote that and also maybe even to promote private practice and incorporating that.
[00:11:41] Lindsey Pace: That's something that I'm just stepping my toes into. Um, so I've got a lot for you today.
[00:11:47] Whitney Owens: Yeah, that is great. I love diving into this. I mean, I agree. A lot of people have the questions that you have. It's your solo practice and there's only so much money you can make sitting in that chair and it can get exhausting.
[00:11:59] Whitney Owens: And so how do we increase our income, but not demand more time and energy out of us? So, I guess the 1st thing I want to really hone in on is what are your goals? Like, when you think about the ideal world, like, what is it that you're trying to get to?
[00:12:17] Lindsey Pace: Okay, so this comes from, I believe you turned me on to, is it Casey Compton?
[00:12:23] Lindsey Pace: Um, she wrote the book, Fix This Next for healthcare providers. Okay, so I was listening to the audio book and the one thing she kept saying is profitability. And for me, for a social worker that is taught not to prioritize profitability. And also for, you know, a Christian and someone in ministry, right? We have that dilemma too sometimes, but I've started to say to myself, um, profitability.
[00:12:53] Lindsey Pace: That's, that's what I'm looking for because the profitability is going to allow me to do more good work, um, more broadly. And also to take care of myself and my people. So I guess I'm saying profitability, Whitney.
[00:13:14] Whitney Owens: I actually also really love that book and that was what spoke to me too was profitability and even as a group practice owner, always thinking if I don't have profitability, the business isn't going to move forward. And it is a different way for us to think as therapists, but I love the idea that we're not thinking about profitability because we want to necessarily be millionaires.
[00:13:32] Whitney Owens: You know, if we are great, but we want to use that money to do God's good work in the world. Right. You want to use that money to care for your family because just be honest. Pastors don't make a ton of money. You know, like I know that. Um, and so you want to use this to do good work in the world. And that's what your motivation is.
[00:13:50] Whitney Owens: But profitability is going to help you get there or not. I think that's so important.
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[00:14:22] Whitney Owens: With Wildwoods Creative. Finding a way to make an impact on your audience is easy. Let them tell your unique story and bring your message to life. To learn more, head to widewoodscreative. co.
[00:14:35] Whitney Owens: Okay. So if our, if our objective is profitability, we want to come up with the easiest way. To make profit, but I don't want to ignore the passionate fun side of you, right? Because we could come up with an idea. Like, I could say, if I was a solo practice center, I could say, okay, well, if I saw more couples.
[00:15:02] Whitney Owens: I could charge more and make more, but you know what, Lindsay, I hate working with couples and I'm terrible at it. So I would never in a million years do that unless I couldn't eat. Okay. Right. Not my thing either. Yes. Yes. Okay. So thinking about, I guess my first question for you is, do you already have some ideas of ways that you could make more profit in your practice?
[00:15:24] Lindsey Pace: Yes, and one thing that I am actively working on, I went through a training called SPACE last summer, Supportive Parenting for Anxious Childhood Emotions. It's a treatment intervention that can be used in one to one therapy, but also can be applied in a group setting. Um, and so I'm looking at running a group for parents of anxious kids.
[00:15:48] Lindsey Pace: Helping them to, um, look at their child's anxiety cycle, how it's affecting the family, and then looking at the ways parents might unintentionally be contributing to that through accommodations. Um, and so helping parents come up with a plan for how to reduce accommodations while also increasing support.
[00:16:09] Lindsey Pace: So my idea right now is that I'm going to offer a seven week group for parents. I'm going to do it virtually so they don't have to worry about child care. And all those logistics, um, it's going to be on Wednesday nights, um, run for seven weeks and I'm currently trying to get the word out to my local fellow clinicians and schools and, and other areas that would connect with parents, um, that would fit this need.
[00:16:35] Whitney Owens: Great. Okay, well, there's a good idea. Number one, is there any other ideas that you also kind of have percolating?
[00:16:42] Lindsey Pace: Gosh, I feel like I always have ideas. Percolating? Um. Another idea would be exploring my social media presence, but I don't really even know what that means.
[00:17:02] Whitney Owens: Okay. All right. Two things that we could talk about today.
[00:17:06] Whitney Owens: All right. When you think about those two things, which one makes you the most excited? Like which one's more fun? Well,
[00:17:14] Lindsey Pace: I have fun on social media, but when I think about the need to be consistent, um, that makes me nervous. And I do have fun thinking about the group for parents because it's information that would have been so helpful for me as a parent with kids who have, um, some anxiety as well.
[00:17:38] Lindsey Pace: So it makes me really excited to think that I could be helping parents in a way that is not available to them right now.
[00:17:45] Whitney Owens: Hmm. And would you say your social media has a lot of anxious mothers that follow you?
[00:17:51] Lindsey Pace: You know, I'm not sure most of the people that follow me, so I've got my personal social media and then I just started, um, Instagram for my business and there's like 3 posts there.
[00:18:04] Lindsey Pace: Um, so not many followers, but on my other 1, it's mostly, you know, friends, acquaintances, people I've met through, you know, work, et cetera, um, I would imagine that there are. Anxious parents of anxious kids on there. Um, but it's not really been something that I have like explored with people there.
[00:18:28] Whitney Owens: Yeah. So.
[00:18:30] Whitney Owens: Maybe wouldn't necessarily be people that would attend your group or would it? Um,
[00:18:35] Lindsey Pace: it could be, yeah. I mean, it could be because the group that I'm doing, I think what makes it a little bit more, um, Oh, what's the word that I'm looking for? Like it has a wider reach than one to one is because I'm running it in a psycho educational workshop style.
[00:18:54] Lindsey Pace: So it's not based on diagnosis or insurance billing. It really is a. Me doing a lot of education, but also parents doing a lot of their own work with the support of a group to formulate their plan.
[00:19:11] Whitney Owens: Yeah. Okay. And you're going to be running that through your private practice, I assume.
[00:19:17] Lindsey Pace: Yes, I'm running it through my private practice.
[00:19:19] Lindsey Pace: Um, but it's also, it could be available to people all over, um, which through my personal social media, I've got, you know, friends all over the place so they could join from anywhere and participate versus just North Carolina
[00:19:33] Whitney Owens: residents. Right. Right. It's, it's basically like a coaching. Pretty much. Yeah. It sounds like.
[00:19:38] Whitney Owens: Okay. And so when does the group start?
[00:19:41] Lindsey Pace: It starts September 27th.
[00:19:44] Whitney Owens: Okay. And have there been any signups or
[00:19:47] Lindsey Pace: interests yet? I have one person that's reached out that I have a consultation call today with actually.
[00:19:53] Whitney Owens: Okay. Great. And whatever you feel like you can say, you know, is helpful because I think. We always want to look at what's working, right?
[00:20:02] Whitney Owens: And so where did this person find you?
[00:20:04] Lindsey Pace: Um, social media,
[00:20:06] Whitney Owens: my personal media. Oh, all right. So there's, there's one thing to be thinking about. Yeah. Right. Your, your personal social media work to get potentially number one. Yes. Now, I am not a huge fan of using social media for private practice. And the reason is.
[00:20:27] Whitney Owens: A lot of times clients aren't going on social media to look for a therapist, right? They're going on Google searching for something really specific, but you're talking about a little bit more of a coaching program. That's a little bit more nationwide. So I think social media is a great platform for when we're extending ourselves beyond our local, our local field.
[00:20:47] Whitney Owens: Yeah. So that's something to think about. Now, the first thing I'm going to tell you to do, and hopefully you've started some of these steps you probably have, is creating a page on your website. I've done that. Great. Specifically about the group and optimizing it with SEO. Yes. Okay. And then really writing blogs.
[00:21:08] Whitney Owens: Leading up to your group about anxiety, anxious moms, tips for kids, all those things. I'm guessing you've been doing that. I
[00:21:17] Lindsey Pace: have not done a blog yet about it, um, but I certainly
[00:21:21] Whitney Owens: can. Yeah, so I would start writing those and have a call to action at the bottom of. Are you, you know, something maybe because I think a lot of people have anxiety, don't realize if they need therapy or not, they just tell themselves they're fine.
[00:21:35] Whitney Owens: Or they are like, I don't need a group or this isn't going to get any better. So kind of saying to them, like. Hey, if you're uncertain, just schedule a free call with me. Let's talk through it, you know, give a good, clear call to action. And then whenever you do post blogs, make sure that you also post them on your social media.
[00:21:53] Whitney Owens: You know, create an image in Canva. Hopefully it takes just 15, 20 minutes. Don't like it all, you know, perfectionistic about it and make sure you post and make sure you're doing the right tags on social media, which I think, you know, a lot about tags because that's going to help people find you.
[00:22:10] Whitney Owens: Yes. So, and then I would say, where are anxious mothers hanging out? Um, well,
[00:22:20] Lindsey Pace: they might be anxious moms. They might not be anxious moms, right? Have anxious kids. Okay, so, so definitely schools. Yeah. Um, I did spend some time Friday. Um, I made a few phone calls to a couple of doctor's offices and a school. I'm actually going to be going by the school that I contacted this week, um, to drop off some stuff and to meet their elementary school, um, guidance counselor.
[00:22:50] Lindsey Pace: Um, so I'm doing that and I've got a list of other schools that I wanted to reach out to as well. Um. And,
[00:23:00] Whitney Owens: yeah, great. I think 1 thing that's really important with groups is consistency. So, the 1st time you do this, it's going to be the hardest time, right? You're trying to get people to do it, getting the word out.
[00:23:13] Whitney Owens: And then, if you run the group on a consistent basis, people will see it over and over. They'll understand it. You're. Reputation will grow and more people will join the group.
[00:23:23] Lindsey Pace: Yes, that is definitely what I am reminding myself of. This is my first one. I tend to be a lot of therapists are more on the perfectionist side, like waiting to start till I've got everything just right.
[00:23:34] Lindsey Pace: Like I said, I did this training. It wasn't this past summer. It was 2022 that I did the training and I've been saying I want to do a group ever since I did it. And here I am. Over a year later, just now doing it, but it feels like I'm at the point where I don't care if it's perfect. I don't care if I only have 1 person show up.
[00:23:54] Lindsey Pace: I'm just ready to start and do something because that's the only way that I'm going to learn and figure it out and problem
[00:24:01] Whitney Owens: solve. Yeah, have you gone to churches yet?
[00:24:05] Lindsey Pace: I have not actually gone to churches yet.
[00:24:09] Whitney Owens: I would consider talking to children's pastors Yeah,
[00:24:13] Lindsey Pace: yeah, I I definitely have some people I can reach out to
[00:24:17] Whitney Owens: about that You know another idea at least at our church.
[00:24:21] Whitney Owens: We have programming on Wednesday nights like courses It'd be interesting if you were to somehow partner with a church at some point and maybe offer a course and maybe the church pays You and they offer it for parents Yeah, definitely. So I think those are a few of the ideas. I'm glad you're reaching out to other therapists.
[00:24:42] Whitney Owens: I mean, you now have a network beyond local. So you could reach out to other therapists, you know, through communities like wise practice or other places to see. If they have people that would be interested.
[00:24:55] Lindsey Pace: Yeah, definitely. I, um, we'll get on wise practice today and put the word out.
[00:25:00] Whitney Owens: Good. Good. All right. So another question you kind of were asking basically is, should I have a personal Instagram and we're just on my Instagram right now, but maybe social media in general and a business 1.
[00:25:13] Whitney Owens: Or should I just have one? Is that kind of what you're asking?
[00:25:17] Lindsey Pace: Yeah, my, um, business of course is brand new and so there's a lot to, I mean, just time to build that one up and make it, um, known for, for my services. But, um, my personal one I've had since, you know, Instagram came out. And, um, so that means there's a lot of, like, really Awkward and cringy and personal stuff on there, but this stuff, um, I would say in the past, you know, 2 to 3 years, um, where I've just been more.
[00:25:50] Lindsey Pace: I don't know myself or authentic or whatever you want to call it on there. I think could be really relatable to people, um. Clients, um, either therapy clients or people for the group. Um, and so I don't know, it's just there's that line of. Um, professionalism and not wanting to, um, I don't know, blur the lines
[00:26:15] Whitney Owens: too much.
[00:26:16] Whitney Owens: Mm hmm. Yeah. And I think that's a very personal question that you have to answer for yourself and thinking about what you would do separate on each one, you know, how would they be different? Um, is there something that you would not want to say on your business that you would say on your personal? Do you think there is
[00:26:37] Lindsey Pace: not really?
[00:26:38] Lindsey Pace: I think the personal one. Um, it's just definitely a more inside look at the way that I live my day to day life. Um, I try not to share too much about my kids or husband just because that's their choice. Um, but there are some things that they're included in that it'd probably be a discussion with them about whether or not they're okay with that.
[00:27:03] Lindsey Pace: And it being an account that is used for other purposes
[00:27:08] Whitney Owens: too. Yeah, definitely. I mean, this, this takes me back to when I started the consulting business because I had an Instagram, a personal one at that time, and I only used it for personal stuff. Um, and then I started thinking about the consulting business.
[00:27:25] Whitney Owens: I was like, Oh, gosh, I'm going to make another one. Yeah, you know, like, and then I already have the one for my group practice separate and ultimately. I had to think about, am I a corporate brand, my consulting business is, it was, is it more about a corporate identity or is it more about the identity of Whitney Owens?
[00:27:48] Whitney Owens: And so that decision helped me decide. So some people come to decide that it, you know, their business is a whole separate entity. It's not really them necessarily. And they want to make it separate for me. My consulting business is so much. My identity, who I am as a person is kind of all mixed in. And I talk a lot about personal stuff.
[00:28:10] Whitney Owens: I mean, you hear my podcast and you see my stuff that for me, it needed to all go together. I also want to deal with managing more stuff, but that means I actually don't post a lot of personal stuff anymore. You know, about my, I don't post a ton of pictures of my kids or what we're doing. I post a little bit.
[00:28:31] Whitney Owens: And the reason is I want to show people that if you run a practice, Hey, you can go on these trips or you can have fun with your kids or, you know, entrepreneur mom can have the balance work life that they want. Like that's what I'm trying to portray out when I do post personal stuff most of the time. Um, so I think it's thinking about the difference between corporate and personal branding.
[00:28:52] Whitney Owens: Hmm. Yeah. Yeah. Yeah.
[00:28:54] Lindsey Pace: That's, that's a question.
[00:28:58] Whitney Owens: I mean, it sounds to me like who you are as a person is pretty interrelated to what you're doing.
[00:29:04] Lindsey Pace: Yeah. I mean, it feels like it is. It does. I mean, even just the silly thing that I posted the other day about trail mix in the car, um, that I feel like that can relate on so many levels, just parents juggling all sorts of things and we're not perfect and you know, there's.
[00:29:26] Lindsey Pace: There's stuff going on in our lives that, um, are messy and, um, this is just where we are right now. I don't know.
[00:29:35] Whitney Owens: When I saw that one, I died. Like, I, I mean, you start out with this, Hey, um, you know, I got this really great new trail mix recipe and I was like, really, did she come for the trail mix? That doesn't sound like Lindsay's really going to do that.
[00:29:51] Whitney Owens: I was like, but maybe she's going to say something really funny. I got to wait for it. And it was really funny. And yet you showed all the junk in the car and that, I think the thing about your Instagram is every time I see something, I feel like it's so relatable as a mom and moms, we feel so lonely. Like.
[00:30:07] Whitney Owens: And so many of us are on social media because we don't know what else to do because we want to connect with people, but our kids are going crazy. We only have 3 minutes, you know, and so it's an easy way to quickly connect. And so it's something to think about. About about that, and you seem like you really enjoy doing it.
[00:30:27] Whitney Owens: So I think by encouragement to you would be work on space because it sounds like it's something you're excited about. Try to get the going and be consistent with it offered at the same time, a couple of times a year, you know, and try some of these tactics that we just talked about as far as your marketing and then keep.
[00:30:42] Whitney Owens: Doing what you're doing on social media because you love it and you're having fun with it. Let the followers grow and kind of see what happens, you know, um, and look, you got somebody through it potentially. And I hope that works out because you have something really important to offer. And I think the things you're posting on there does draw in the anxious mother.
[00:31:02] Whitney Owens: Yeah. Okay. I also know that you have a talent for speaking. So sure, just continue to keep your heart open to that wherever it might go. I've seen you preach a sermon and, you know, you do a great
[00:31:18] Lindsey Pace: job. So, oh, thank you so much. Yeah,
[00:31:22] Whitney Owens: definitely. Well, great. Well, before we wrap up here, I know that you're a member of the WISe practice membership community.
[00:31:28] Whitney Owens: And so could you share a little bit about that community and why it's impactful to you?
[00:31:34] Lindsey Pace: Ooh, gosh. Okay. Well, first of all, I'll say going back two years, that's when I first met you, um, and of my, uh, talks with you and going through the, Initial cohorts that we did for starting a practice and then looking at, um, starting a group practice.
[00:31:57] Lindsey Pace: That is why I am where I am today in my business. So thank you so much for that. Um, and so when you started the wise practice community, it just oh, yeah, I mean, of course, this is what I'm going to do. I'm going to be a part of this group because it really is. Um, an amazing group of clinicians, solo practice and group practice people that, um, have just, you know, of course, the foundation of faith, which is really important and, and also being therapist, um, and trying to make an impact.
[00:32:33] Lindsey Pace: This is a great community to receive encouragement for that and talk about resources. Talk about people that are further along, or people that are just getting started and the information that is provided weekly in our, um, wise group meetings is always relevant and timely. Um, and I'm really looking forward to the summit and getting to hang out with, um, all of the fabulous people in October.
[00:33:01] Whitney Owens: Yeah, it's gonna be awesome. Actually, this episode will end up airing after the summit, but, uh, maybe there'll be another one. You never know that people can get excited about. That's right. I hope so. Well, well, I have loved having you in the community. Actually, when you were just sharing, I was thinking you reached out to me through Instagram.
[00:33:19] Whitney Owens: That's how we got connected the very 1st time. That's right.
[00:33:22] Lindsey Pace: I did. I bet. And that was your personal Instagram. Wasn't it? Yes, it was.
[00:33:28] Whitney Owens: Yeah. How funny. I know. Small world. And, uh, actually I just had someone else, um, join my mastermind group that I'm running right now. And she found me on Instagram, went through all my old posts and saw an old post about the mastermind group and reached out and we did a call and yeah, she joined the group.
[00:33:46] Whitney Owens: So I definitely have had some people that I've connected with through social media. So it's been really special.
[00:33:53] Lindsey Pace: Yeah, well, great. Well, thank you so much for all your expertise and support along the way. And today,
[00:33:59] Whitney Owens: Oh girl, my pleasure anytime. So, well, thank you for taking the time to come on the show.
[00:34:05] Whitney Owens: Thank you.
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